Personal Authenticity refers to an individual that has certain traits in their personality and contributes positively to society. Personal authenticity is authentic which means it is not faked to impress others. Whether in public space or in private space it always firms.
Personal branding is a projection of an individual to society with certain traits that positively impact on others. Personal branding only applies to public spaces. It is called branding which means it is not authentic. In a private space maybe certain positive traits are not applied because it not attached to the person.
Which one is better ?
An analogy to answer this question. there are two items on the table. one is a golden stone and another one is a 1/4 golden stone. Someone asks the public. Which one is better ? public opinion says "Absolutely a golden stone !". it's a pure golden stone.
Let's the analogy compare to personal authenticity and personal branding. The good traits are attached to a person forever and cannot be changed. you are golden or you are leadership in the traits, that personal authenticity. However, in personal branding, certain traits only apply in public spaces and can not be validated in personal space. If it puts into another way it is only borrowed not attached to a person limitless.
The conclusion, personal authenticity is the benchmark for everyone to succeed in life. In psychology person with traits that authentically, live life peacefully. It not be taunted by society, you are just you.
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